A calm night ocean with a voyaging canoe moving toward a warm horizon

About Manai

The way forward starts within.

Manai creates guided practices around the beliefs, patterns, and inner responses you want to change—so you can practice how you want to meet real life.

Why I Built Manai

“My toughest opponent was often myself.”

Frank Schmidt, Founder and CEO

I have always loved basketball. But in the moments that mattered, the hardest part was not the defender in front of me.

It was the questions within me: Can I do this? Am I good enough? What if I miss? I learned that the beliefs and responses I practiced affected how I showed up under pressure.

That planted the seed for Manai: what if preparing your inner world could be as simple as pressing play?

Hands carefully bringing flowers and leaves together into a lei

The Meaning of Manai

The needle that threads a lei.

In Hawaiian, a manai is the needle used to string a lei.

Your vision is the lei. Your goals and experiences are the flowers. Manai is the tool that helps thread them into a continuing practice— connecting where you are, what matters to you, and how you want to show up.

What Makes Manai Different

Other apps personalize what you find.
Manai personalizes what gets made.

Manai does not begin with a generic library. It begins with a conversation about you.

It can create meditations, visualizations, affirmations, breathwork, self-hypnosis, tapping, and other guided formats—then use your feedback to make the next practice more relevant.

A typical content library

Recommends something that already exists.

You browse or receive a suggested track, usually created for a broad audience or one specific method.

Manai

Creates something around your inner world.

Your goal, words, memories, patterns, preferred approach, and feedback shape the practice itself—from the script and format to the voice, pace, silence, sound, and music.

  1. 01

    Share

    What you want to change, how you want to feel, and what is getting in the way.

  2. 02

    Receive

    A guided practice created around your words, context, and goal.

  3. 03

    Listen

    A complete experience with voice, pacing, silence, sound, and music.

  4. 04

    Evolve

    Your feedback and check-ins help shape what Manai creates next.

How Manai Works as a Business

A subscription for a practice that keeps evolving.

Manai is a direct-to-consumer subscription. Anyone can begin free, then choose a monthly or annual Plus or Pro membership for more personalized creation, unlimited listening and goals, and deeper creative options.

The subscription supports an ongoing relationship—not a one-time download. As your life changes, Manai can create new practices, learn from your feedback, and build a private library that stays relevant to you.

What Guides Us

Technology in service of your direction.

01

Your direction comes first

Manai supports the future you choose. It does not tell you who to become.

02

Practice is personal

Your goal, memories, patterns, language, and feedback should shape the experience.

03

Real life is the point

A guided practice should help you prepare for the moment, not replace the work itself.

Our Mission

Help people strengthen their inner world and intentionally create their lives.

Choose one belief or response you want to practice. Tell Manai where you are. Then press play.